How We Crushed the Backbone of America
- Veronica Spark
- Jul 29, 2024
- 3 min read
Updated: Aug 5, 2024

The American Dream, a long-cherished ideal, hinges on the belief that anyone, regardless of their background, can achieve success through hard work and determination. Central to this vision are small businesses—often referred to as the "American backbone"—that embody the entrepreneurial spirit, innovation, and community-centered values. However, in recent decades, this backbone has been increasingly strained and even fractured by the overwhelming dominance of large corporations. Driven by the profit motive, these giants epitomize "Bad Capitalism," prioritizing shareholder returns over social and economic equity. This shift threatens the very fabric of American society.
The Rise of Big Corporations
The latter half of the 20th century saw the rise of multinational corporations, whose growth was fueled by technological advancements, globalization, and deregulation. These corporations leveraged economies of scale to produce goods and services at lower costs, making it difficult for small businesses to compete. As a result, many local shops, family-owned businesses, and artisanal enterprises were either driven out of the market or forced to sell out to larger entities.
The Profit Motive: A Double-Edged Sword
At the heart of this corporate dominance lies the profit motive. In theory, the pursuit of profit can drive innovation, efficiency, and economic growth. However, when unchecked, it can also lead to monopolistic practices, exploitation, and a disregard for the broader societal impact. For large corporations, the focus on maximizing shareholder value often means cutting costs at any expense, including outsourcing labor, squeezing suppliers, and engaging in aggressive pricing strategies that smaller competitors cannot match.
Monopolistic Practices and Market Dominance
Big corporations have employed a range of tactics to consolidate their market positions. Predatory pricing, where goods and services are sold below cost to eliminate competition, is one such strategy. Once the competition is weakened or eliminated, prices are often raised, and consumers are left with fewer choices. Additionally, corporate lobbying for favorable regulations and tax breaks further skews the playing field, making it harder for small businesses to survive.
The Impact on Local Communities
The decline of small businesses has far-reaching implications for local communities. Small businesses are more likely to source locally, contribute to local charities, and reinvest profits within the community. They provide personalized customer service and maintain a close connection with their clientele. Conversely, large corporations often siphon profits to distant shareholders, eroding the local economic base.
The loss of small businesses also means the loss of unique cultural and social hubs. Small bookstores, cafes, and craft shops offer more than just goods and services—they provide spaces for community interaction and cultural exchange. The homogenization brought by big-box retailers and chain stores diminishes the character and vibrancy of neighborhoods.
The Social Cost
Beyond the economic impact, the dominance of big corporations contributes to a broader social cost. The erosion of small businesses can lead to increased unemployment and underemployment, as large corporations often automate jobs or rely on part-time, low-wage labor. This shift exacerbates income inequality and stifles social mobility.
Moreover, the emphasis on profit over people can lead to unethical practices, such as poor working conditions, environmental degradation, and the exploitation of vulnerable populations. These practices not only harm individuals but also undermine trust in the economic system as a whole.
Reimagining Capitalism
To restore the American backbone of small businesses, a reimagining of capitalism is necessary. This involves promoting a more balanced approach that values community, sustainability, and long-term prosperity over short-term profits. Policies that support small businesses, such as fairer tax codes, access to capital, and antitrust regulations, are crucial.
Furthermore, consumers can play a role by consciously choosing to support local businesses and advocating for ethical corporate practices. By fostering a culture that values diversity, fairness, and community well-being, we can begin to repair the damage wrought by "bad capitalism" and pave the way for a more equitable and sustainable future.
In conclusion, the unchecked profit motive of big corporations has undeniably crushed the American backbone of small businesses. However, by recognizing the value of these enterprises and implementing policies that support them, we can restore the entrepreneurial spirit that has long been a cornerstone of American prosperity.
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